Mini Expands dealership in the United States as they introduce new products

AB — Thu, 10 Sep 2009 00:10:22 +0000

The market of the auto industry undeniably shrunk as the global economy struggled in the past year. Mini thinks ahead and expands its network of dealerships in the United States. The car maker, operating under the umbrella of BMW, will have 34 new stores strategically located in different states. The move will bring the Mini dealerships to 120 in three years time from the current number of 86.

The car maker plans to reach more people as they plan to build on bigger metros and markets which are new to the brand. According to an insider, Mini is planning to increase their sales in double percentage digits compared to the 54,077 units sold in 2008. To achieve their goal, the aggressive expansion is really a necessity.

What Mini aims for is not really indicative of the current demand of their North American market but it is the vision of the company to push their sales up. This entails also improving the demand for their cars by 2011.

It is really quite a risk to take since the economy is set to slowly recover in a matter of years. Growth will come not in months but in years if all improvement factors fall into place. With new models to be released, Mini might just get what they foresee.

The car maker will be offering new models like the new Mini coupe, roadster, and a crossover. The roadster and coupe is said to debut in the upcoming Frankfurt Auto Show. For more Mini News, keep your eyes peeled on the Mini Car Blog.

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Mini Expands dealership in the United States as they introduce new products